Where has it been driven?
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In the salt-free South or the metal eating highways of Ohio?
What you are looking at is a picture of a Rolls Royce Silver Shadow I can sell you so cheaply you will find it hard to believe!
Making millions with nothing but a few legal pads and some ball point pens in-between fishing and diving in the Florida Keys sure beats creating drivel for some stupid ad agency or licking boots at IBM!
What we're going to do next is, we are going to program our neural, cerebral infra-network our mental writing with what it feels like to write world-class copy.
And so on.
Holy piranha, Batman!
Next, take an honest look at yourself.
As well as taking your own photos, sites like iStockPhoto.
If you do your research properly, if you do enough "prep," your ads and sales letters will almost write themselves.
Here it is subjected to 98 separate ordeals.
Where will your challenges be?
These three articles illustrate the problem with mental clutter, and why I believe advertising to yourself makes a difference.